Solar firm to expand to NJ

MOUNT LAUREL — Solmentum, a California-based residential solar company, is opening its first East Coast office in South Jersey, cashing in on what the operators expect will be a golden opportunity in the Garden State’s booming green energy market

Specifically, Solmentum is focusing on Cherry Hill — although the company is interested in only the 10 percent or so of homes that meet its list of undisclosed requirements.

To identify the best matches, the company has developed a hyper-targeted marketing strategy that could include such elements as public records, satellite photography and social media.

“Our job is to find the homeowners in Cherry Hill who would benefit financially from solar but have no idea their homes qualify,” says CEO Jason Brown…

Read More Solar firm to expand to N.J. via